What’s your story?
Here’s mine—at least part of it.
I don’t have a degree in journalism, and I’ve never worked as one. These days, I think that’s a good thing.
But I am certified in working with people. With over 20 years in the foodservice industry and over a decade in the military, I’ve met people from all over the world.
I worked as a traveling restaurant consultant for five years, which allowed me to work with many different people quickly.
Between Ground Zero (before the Freedom Tower was complete), the White House, and Dealey Plaza, I got the chance to see more of this great country than I would otherwise.
But really, I saw the insides of restaurants and team members far more than national landmarks.
One of the most important lessons I’ve learned so far is that perception is reality.
I’ll give you an example. During a visit, I stood at the public restroom sink, washing my hands. As I reached for a paper towel, the manager emerged from a stall and walked directly out the door.
And yes, he had a uniform on, so everyone in the restroom knew he worked there.
After a few awkward glances as I dried my hands and hurried out.
I found him at the handwashing station in the back.
As if he expected me, he began to explain himself with a smile:
“I like to use this sink because I’m going to touch the restroom door handle anyway, and then I’ll have to rewash my hands.”
I replied, “We both know that now, but the three people that watched you walk out of the restroom without washing your hands don’t. They’re probably sitting at their table posting a comment online, assuming they haven’t walked out.”
As incredible as some companies are at what they do, they can be utterly oblivious to how people perceive them through their conduct and marketing.
The marketing and advertising tactics of yesterday are dead. Social media has worked wonders for brands worldwide, but consumers now see that many brands are only engaging in popularity contests.
What will always remain constant are the people.
Are you interested in making genuine connections with your customers?
Or is your content perceived as intrusive product-focused marketing tactics?
© 2020 Sword Vs. Scribe, LLC