Hi, I'm Greg.
I am a Project Manager., Product Manager., Brand Journalist.

Thanks for stopping by Sword Vs. Scribe, my online outpost.
You know, many companies talk, post, and write online these days.
But how many really say anything?
Today, people are more worried about getting clicks, views, and likes than making real connections with their current and potential customers.
Consumers are tired of hearing and reading the same buzzwords, exaggerated claims, and corporate jargon.
Social media and video are great, but it’s not everything.
If you want your brand to rank in search results, you must have written content.
Let’s get back to the basics and focus on connecting your readers with your brand.
Questions? Please Contact Me!
Check out more here About Me.
What do I do?
Long-Form Content
What ranks in search results? It's not Tweets or TikTok videos.
Blog Management
Keep your brand relevant in search results by refreshing your evergreen content.
Whitepapers
Need something a little more appealing to the eye for your next seminar?
Long-Form Content.
How often do you click on videos or social media posts after entering a Google search?
Exactly.
But the days of keyword stuffing with low-quality blog posts are over.
Google is much smarter today than it was 15 years ago.
Now, search engines know what people want.
And people want long-form content that entertains and informs.
By hosting long-form content on your site, you increase your chances of attracting customers.
It’s a long road, but when readers spend more time on your site, their more likely to convert from readers to customers.
SEO fun facts:
- 68% of online experiences begin with a search engine
- SEO drives 1000%+ more traffic than organic social media
- 53.% of all organized website traffic comes from Google search
Check out my Writing Samples or Blog to check out my work.

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users' daily information needs involve learning about a broad topic. That's why today we're introducing new search results to help users find in-depth articles.

Blog Refresh.
As if creating new blog content wasn’t enough, you’ve realized you have blog posts older than high school kids.
But most likely, these articles are still relevant-they just need an update.
Maybe technology changed that makes your posts inaccurate, or expert opinions have evolved.
Either way, hosting outdated content can create trust issues between your brand and customers.
But do you have time to horse around with updating hundreds of posts?
Let’s keep your chances of ranking high while maintaining consumer trust.
White
Papers.

If you want to look outstanding in your field, you must create white papers in the B2B world.
But just like long-form content, they take forever to make.
Did you know?
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