Hi, I'm Greg.

And thanks for stopping by Sword Vs. Scribe, my online outpost in the ongoing culture war in media, politics, and the marketplace.

My mission is to report how modern business and politics impact American culture and to promote ethical brands.

Years ago, advertisers used to focus on features and price points, as the everyday consumer was uninformed about what businesses did behind the scenes.

But in the Information Age, people want to know if the companies they support, support them in return.

Beneath the rule of men entirely great, the pen is mightier than the sword. -Edward Bulwer-Lytton

About Me. 

Background image credit: specphotops

What do I do?

Brand Journalism

Brand stories relevant to the everyday American consumer.

Culture and Politics

How American society impacts the marketplace.

Brand Journalism.

For years, companies relied on third-party media to publish content.

Today, brands are the publishers.

Think of brand magazines like Red Bull’s Red Bulletin or John Deer’s The Furrow.

When brands write relevant stories about their company or supporters for their customer base in their voice, they fuse long-term relationships with readers.

And when brands produce long-form quality content, they rank high in search results.

SEO fun facts:

  • 68% of online experiences begin with a search engine
  • SEO drives 1000%+ more traffic than organic social media
  • 53.% of all organized website traffic comes from Google search

Check out My Work.


Users often turn to Google to answer a quick question, but research suggests that up to 10% of users' daily information needs involve learning about a broad topic. That's why today we're introducing new search results to help users find in-depth articles.

Pandu Nayek, Google Technical Staff

Culture and Politics.

Traditionally, marketing professionals didn’t involve news in brand communications.

But with social media, consumers expect businesses to weigh in on everything from social movements to natural disasters.

Consumers want to know where brands stand and what they will or won’t support.

This influences customer trust, as these decisions may alienate brand supporters.

  • 88% of consumers said trust is a factor when deciding to make a purchase
  • 61% of consumers said they would advocate for trusted brands
  • 57% of consumers said they would buy new products from trusted brands

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