Hi, I'm Greg.

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And thanks for stopping by Sword Vs. Scribe, my online outpost in the ongoing culture war.

My mission is to tell stories in politics, culture, and the marketplace that impact everyday Americans and to promote ethical brands.

Years ago, advertisers promoted features and price points.

And most of the time, people were clueless as to what brands supported behind the scenes.

That’s changed.

Today, we want to know if the brands we support, support us in return.

Beneath the rule of men entirely great, the pen is mightier than the sword. -Edward Bulwer-Lytton

About Me. 

Background image credit: specphotops

What do I do?

Brand Journalism.

Tell stories that promote ethical brands.

Culture and Politics.

Analyze how society influences our future.

Brand Journalism.

For years, companies relied on third-party media to publish content.

Today, brands are the publishers.

Think of brand magazines like Red Bull’s Red Bulletin or John Deer’s The Furrow.

When companies publish relevant stories about their team and supporters, they fuse genuine relationships.

With long-form quality content, publications rank high in search results.

SEO fun facts:

  • 68% of online experiences begin with a search engine
  • SEO drives 1000%+ more traffic than organic social media
  • 53.% of all organized website traffic comes from Google search

Check out My Work.


Users often turn to Google to answer a quick question, but research suggests that up to 10% of users' daily information needs involve learning about a broad topic. That's why today we're introducing new search results to help users find in-depth articles.

Culture and Politics.

Traditionally, marketing professionals didn’t involve news in brand communications.

But in the culture war, we want to know where businesses stand on social issues, and if we can trust them to make ethical decisions.

  • 88% of consumers said trust is a factor when deciding to make a purchase
  • 61% of consumers said they would advocate for trusted brands
  • 57% of consumers said they would buy new products from trusted brands

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