the scribe
Hi, I’m Greg, I’m a military writer, but I’m not necessarily writing about the cutting edge of aviation technology or weapons development. Instead, my services are focused on writing to those in the military community about the things that impact them.
My objective is to connect veterans, current service members, and their families with the brands and products that support them. Between blogs, newsletters, and brand publications, relevant companies can regularly connect with their consumers.
Story writing has always been a fun way to pass the time for me. Reading and writing were the only subjects I enjoyed (or was any good at) in school. It was the 90’s, and note-passing was the majority of entertainment, usually at the teacher’s expense.
In the Army, I did the same thing during downtime. The only difference was, I was using a field notebook and making fun of the LT. It was a part of any platoon leader’s initiation, whether they realized it or not.
Even working in civilian jobs, writing was my favorite task. I couldn’t do it creatively, of course, but trying to inform or persuade others was always a fun challenge.
Like many vets, after getting out of the Army, I began to miss my unit. I still interact with a few, but I want to be involved with current and past service members in another way.
I love seeing entrepreneurial veterans starting their own businesses and supporting enterprises that keep the military community in mind.
That’s how I got here; I attached my desire to write with my ambition to work with those still in uniform-and those with one hanging up in the closet.
“Beneath the rule of men so great, the pen is mightier than the sword”-Edward Bulwer-Lytton.
Brand loyalty is a real thing; die-hard Apple and Android users are modern-day Hatfield’s and McCoy’s. Consumers today connect with the brands that serve them in ways they never could while taking advantage of blogs, newsletters, and brand publications.
As consumers interact with these brands, they learn about what they stand for and what values they instill in their team. With medium to large brands putting out content without third-party marketing filters, consumers build a genuine connection.
A popular example of this is Red Bull’s Red Bulletin. From their online publication, consumers read and learn about extreme sports, mountain climbing, and profile pieces on extreme athletes, with no pressure to buy energy drinks.
Why? Because that’s what the brand is going for; energy, extreme, challenge, and victory. Like-minded readers gravitate to these articles, and customers (readers) regularly connect with Red Bull.
What does your brand say about itself?
A military writer could help your team do something similar by tapping into the interests and values of those that help keep the lights on.
Check out the Services page for details about how we can drive more readers to your website.
The sword
What’s this Sword Vs. Scribe business about?
I’ve always been irritated by commercials, jingles, and modern marketing. Traditionally, the goal has been to make a sale by any means necessary. That could be anything from exaggerating features or benefits to selling people things they don’t need.
That’s the sword. It’s cramming ads down our throats at every turn, only to get our money, with no regard for maintaining a relationship.
We don’t have to put up with that in the 21st century; we have multiple electronic avenues to engage with consumers, and it can be done directly.
Today, people want to relate with brands that share similar values. We want a genuine connection with those we are loyal to.
I believe quality, honest, and relevant writing between military-friendly brands and their supporters create lasting and sincere relationships.
The scribe will beat the sword any day.
A military writer for military readers
Less than 1% of the US population makes up our all-volunteer force, and there are around 18 million veterans in the United States as of 2018. That might be a small portion of the population, but it’s the majority of the customer base for many companies.
Wouldn’t it be great if a few of them dedicated their writing to the rest?
After serving in support units and rifle companies, I had the chance to learn multiple jobs and work with many fine Soldiers, and I even managed to marry one.
Let’s be honest, there were some real turd-burglars too, but you have that everywhere.
Now that I’m out, what I miss most is the people. Some will be friends for life, but I still seek to connect with the military community by engaging them through the brands they support and products they use.
Are you running a veteran-owned operation? Do you wish you had more time to dedicate to your writing needs?
Does your company have a strong military-affiliated customer base?
Could a military writer help connect your readers with your brand to fuse long-term relationships?
Hit the button below or email me at Greg@SwordVsScribe.com!
© 2020 Sword Vs. Scribe, LLC
