Hi, I'm Greg.
And thanks for stopping by Sword Vs. Scribe, my online outpost in the ongoing culture war.
My mission is to tell stories in politics, culture, and the marketplace that impact everyday Americans and to promote ethical brands.
Years ago, advertisers promoted features and price points.
And most of the time, people were clueless as to what brands supported behind the scenes.
Today, we want to know if the brands we support, support us in return.
Beneath the rule of men entirely great, the pen is mightier than the sword. -Edward Bulwer-Lytton
Background image credit: specphotops
What do I do?
For years, companies relied on third-party media to publish content.
Today, brands are the publishers.
When companies publish relevant stories about their team and supporters, they fuse genuine relationships.
With long-form quality content, publications rank high in search results.
SEO fun facts:
- 68% of online experiences begin with a search engine
- SEO drives 1000%+ more traffic than organic social media
- 53.% of all organized website traffic comes from Google search
Check out My Work.
Culture and Politics.
Traditionally, marketing professionals didn’t involve news in brand communications.
But in the culture war, we want to know where businesses stand on social issues, and if we can trust them to make ethical decisions.
© 2022 Sword Vs. Scribe, LLC–Veteran Owned-American Made