Hi, I'm Greg.

I am a

Thanks for stopping by Sword Vs. Scribe, my online outpost.

You know, many companies talk, post, and write online these days.

But how many really say anything?

Today, many brands are more worried about getting clicks, views, and likes than making real connections with their current and potential customers.

Consumers are tired of reading the same buzzwords, exaggerated claims, and corporate jargon.

Social media and video are great, but it’s not everything.

If you want your brand to rank in search results, you must have relevant written content.

Let’s get back to the basics and focus on connecting people with your brand.

Questions? Please Contact Me!

Check out more here About Me. 

What do I do?

Long-Form Content

What ranks in search results? It's not Tweets or TikTok videos.

Blog Management

Keep your brand relevant in search results by refreshing your evergreen content.

Whitepapers

Need something a little more appealing to the eye for your next seminar?

Long-Form Content.

How often do you click on videos or social media posts after a Google search?

Exactly. 

Also, the days of keyword stuffing with low-quality blog posts are over, because Google got wise to the tactics.

Today, search engines know what people want.

And people want long-form content that entertains and informs.

By hosting long-form content on your site, you increase your chances of attracting customers.

It’s a long road, but when readers spend more time on your site, they’re more likely to convert from readers to customers.

SEO fun facts:

  • 68% of online experiences begin with a search engine
  • SEO drives 1000%+ more traffic than organic social media
  • 53.% of all organized website traffic comes from Google search

Check out my Writing Samples or Blog to check out my work.

Graph

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users' daily information needs involve learning about a broad topic. That's why today we're introducing new search results to help users find in-depth articles.

Pandu Nayek, Google Technical Staff
Horses

Blog Refresh.

As if creating new blog content wasn’t enough, you’ve realized you have posts older than high school kids.

But most likely, these articles are still relevant-they just need an update.

Maybe technology changed that makes your posts inaccurate, or opinions evolved.

Either way,  hosting outdated content creates trust issues between your brand and customers.

But do you have time to horse around with updating countless posts?

Let’s keep your chances of ranking high while maintaining consumer trust.

  • 88% of consumers said trust is a factor when deciding to make a purchase
  • 61% of consumers said they would advocate for trusted brands
  • 57% of consumers said they would buy new products from trusted brands

White
Papers.

Combine in field

If you want to look outstanding in your field, you must create white papers in the B2B world.

But just like long-form content, they take forever to make.

Did you know?

  • The top 3 most requested content formats are white papers (78%) case studies (73%) and webinars (63%)
  • 71% of B2B buyers have used white papers in their purchasing decisions in the last 12 months
  • 75% of B2B buyers said they would trade company or individual info for white papers

© 2022 Sword Vs. Scribe, LLC

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